2024 is the Year of the Dragon in the Lunar Zodiac. So we’re inviting New Yorkers – particularly AAPI communities — to try their luck with the luckiest animal this Lunar New Year.
New york lottery — scratch the dragon
— TEAM —
CW Krisha Añonuevo — AD/ANIMATION/ILLUSTRATION Katie Volkomer — CD Paul Boupha, Bec Matlioski — DESIGN Sean Dong — AGENCY McCann New York